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Game-Changing Gadgets: The Relationship Between Devices and Marketing
In recent years, the introduction of innovative mobile tech toys has forced many in the interactive ad industry to regroup, rethink and retool. To coincide with CES 2013, we asked some experts for...
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What Publishers Should Know When Considering the Switch to Responsive Web Design
When publishers consider making an investment in switching to Responsive Web Design and embracing Responsive Advertising to monetize across screens, it’s important for them to look at the changes...
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Rocket Fuel Exec Offers Reasons for Optimism About the Future of Mobile...
ADOTAS – For marketers, mobile advertising holds quite a lot of promise. Just do a quick search for the terms “mobile advertising” and you will see a myriad of articles discussing how brands and...
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Mobile Video: A Primetime Opportunity for Advertisers
ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and...
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